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    Product partners


    Since introducing these iconic straighteners to the world in 2001, ghd have continued to develop professional products with ghd scientists and hair stylists at the heart of creating innovative technology that’s kind to hair and delivers amazing results.


    ETI are the Peter Mark stylist’s hairdryer of choice. ETI are global leaders thanks to their unmatched performance and durability, plus their classic design means they never go out of fashion. Designed and built in Italy since 1979 ETI are one of the most popular professional hairdryers available.

    L'oréal Professionnel

    Superior quality and innovation in services and products are part of the L’Oréal Professionnel DNA. They are the global leaders in of the professional hairdressing market who’s products are trendsetters, helping you achieve the look you crave– with a Parisian touch.


    Founded in the 1960s on the principals of pH science and protein technology, Redken have been pioneers in professional product innovation for over 50 years. Redken are known for their inspiring, fashion forward and innovative products.


    The NIOXIN range of products are designed to strengthen, nourish and repair thinning hair from its foundation. NIOXIN is the most awarded brand for thinning hair in the USA. It has the support of the Institute of Trichologists, the foremost professional association for the science and study of hair in the world. Because scalp health creates hair health, this provides the perfect foundation for thicker, fuller-looking hair.


    Pureology is the specialist in caring for colour-treated hair. The brand pioneered the “no nasties” movement and has gained a devoted following through its exclusive ZeroSulfate® shampoos, vegan formulas and powerful AntiFadeComplex®. With a growing passion and commitment to sustainability, the brand is seeing rapid growth globally.


    Since 1964 Kerastase have been caring for hair with their iconic luxurious products that sink into the fibres, healing hair from the inside out. Developed alongside professional hairdressers, Kerastase have a range to suit and care for all hair types.

    Shu uemura

    The ultimate in avant-garde luxury, Shu Uemura art of hair fuses unique natural ingredients with trailblazing science, and the experience of the world’s most inspired hairstylists, to offer women everywhere the absolute artistry of beautiful hair.

    Moroccan Oil

    Dedicated to providing the highest quality haircare, Moroccan Oil has grown into an iconic beauty brand. This award-winning formula infused with nourishing antioxidant rich argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boots shine.


    DAFNI is the original ceramic hair straightening brush which styles and straightens hair up to 8 times faster than traditional flat irons. Loved for their impressive results, lightweight designs and innovate technology, DAFNI was created by women for women who need style on the go.